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The new campaign.

If you use a condom, you’ve already won

More people in Switzerland should be suiting up before sex. That’s why our new campaign aims to promote condom use with the motto “Suit up and win”. Anyone who uses a LOVE LIFE condom will now not only be protecting themselves against HIV and other sexually transmitted infections, they will also have the chance to win one of a host of fantastic prizes. All they have to do is enter the prize code here at lovelife.ch and, with a little luck, win one of over 3500 prizes. Keep the good times coming!

The “Suit up and win” campaign consists of tongue-in-cheek TV ads, tantalising posters and plenty of the hottest online marketing. 

The posters