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1987 -2013

The story so far

A public awareness campaign aimed at preventing HIV and other STDs has been running in Switzerland since 1987. Over the almost 30 years since it first began, the campaign has featured a large number of different commercials and posters. Initially the slogan was STOP AIDS, later LOVE LIFE – STOP AIDS, and, from 2005 to the present, simply LOVE LIFE. And it’s not just the slogan that has changed over the years: while initially the focus was on warning against the perils of Aids, now the emphasis is on enjoying life more.